How to use your rights under the law to improve your online reputation management

 The work of a data protection lawyer may not seem to bear any relevance to your personal online reputation and branding. For you, the go-to strategy for online branding may be to create an account on Twitter or Instagram and populate it with original content.

Whilst the content you generate may help, the content generated by a third party may end up having more of an impact on your online reputation. That impact may not always be positive. For example:

  • An old court case where you were convicted of crime
  • A dating website you registered on which shows up on a Google search
  • Compromising photographs a website may have of you
  • Content written by third party which undermines your reputation

In the above scenarios, PD Abogados can help in having the information corrected or removed on legal grounds that include the right to be forgotten, data protection rights and fundamental rights.

There are certain specific ways in which a data protection firm, such as PD Abogados, can help manage your online reputation and the information that has been posted about you on the web. These methods include:

  1. Contact the website containing the information about you

In this case, we would contact the website administrator or the department in charge of managing a website’s privacy policy and present legal grounds on which the data should be corrected or removed.

  1. Contact Google about the search result

There exists the possibility that the website where the original information is contained has good grounds on which to publish data about you, but this does not mean that Google should do the same. In this case, we can contact Google and have them remove specific search results with your information. 

  1. Contact the State Data Protection Agency (AGPD)

In the event that the communications with Google does not achieve the desired results, we can escalate the matter to the State Data Protection Agency (Agencia Española de Protección de Datos) and present legal grounds on which your data should be removed.

  1. Pursue action throught the Courts

In the event that the aforementioned courses of action do not produce the desired results and we believe there are good legal grounds for removing or correcting the data, we can escalate the matter through the courts by initiating legal proceedings.

If you have recently done a Google search on your name and are unhappy with some of the search results, contact PD Abogados to find out what you can, with our legal assistance, do to correct the matter.

It should be mentioned, as a final note, that the rights we refer to, and which the law seeks to protect, refers to a natural person (i.e. human being) rather than a legal person (i.e. company).

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